Description

In today’s digital world, having a presence on social media is no longer optional—it's essential. Not sure what to post on social media—or where to even start? You're not alone. This session will break down how to create effective, engaging content tailored for platforms like Facebook, LinkedIn, and Instagram. Learn how to turn everyday operations, safety messages, customer stories, and product updates into compelling posts that build brand awareness and foster trust. This session will also explore simple, proven ways to market your propane business offline.

• What kinds of content perform best in the propane space
• How to plan and organize a simple content calendar
• Tips for creating engaging photos, videos, and captions
• Tools and resources for small teams with limited time
• How to get started with basic advertising efforts
• Offline marketing ideas: open houses, event sponsorships, community outreach
• Best practices for creating flyers, brochures, and signage that support your brand

Track(s)

• 
  Sales & Marketing: customer acquisition and retention strategies